calm gtm

Journey

Building a vertical SaaS and sharing what I try, learn and change.

Aug 20, 2026

How I designed Inkwell, an illustrative vertical SaaS for tattoo studios

Aug 15, 2026

Finding customers through the tools they already use

Aug 8, 2026

Giving before asking

Aug 1, 2026

Building a newsletter people can use

Jul 25, 2026

Building a directory as a distribution channel

Jul 18, 2026

Building distribution alongside the product